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Dunn-Edwards Paints has named French Press Coffee (DEBN 07), a deep brown with a subtle plum undertone, its 2027 Color of the Year. The company describes it as a versatile neutral for interiors and exteriors; specific product availability, pricing and the full forecast were not detailed in the report.
Dunn-Edwards Paints has selected French Press Coffee (DEBN 07), a deep brown with a subtle plum undertone, as its 2027 Color of the Year, putting a darker, more complex neutral at the center of its annual color forecast. The announcement matters to homeowners and design professionals weighing paint colors because the company is presenting the shade as an option that remains grounded in brown while shifting in appearance with light and surrounding colors.
The paint company’s choice is not a conventional beige or pale greige. Apartment Therapy describes French Press Coffee as a moody, atmospheric brown with a rich purple-plum cast that can become more apparent as daylight changes. Its designation and code, DEBN 07, were reported alongside the announcement. The available source does not give a color specification such as a digital color value or a technical description of the finish.
Lauren Hoferkamp, Dunn-Edwards’ marketing manager, said the shade’s character develops as lighting changes. “French Press Coffee is the kind of color that reveals itself gradually,” she said in a company press release, according to Apartment Therapy. Hoferkamp described the plum undertone as adding complexity to a neutral and said the color is “grounding and restrained yet full of character.” Those are the company’s design characterizations, not measurements of how the paint will look in every room.
Dunn-Edwards presents the color for a range of uses. Apartment Therapy reports that the company recommends pairing it with clay tones, earthy greens, creams, warm-toned wood and metals for a warmer effect. The article also suggests cooler colors and silver as a route to a more contemporary look. For outdoor use, the shade could go on shutters, garage doors or trim, or across an entire exterior, paired with lighter taupes and creams. No project examples or independent performance tests were included in the report.
A Darker Direction for Neutral Paint
The choice gives people looking beyond pale neutrals a way to add depth without leaving the brown family. French Press Coffee’s plum undertone offers a point of distinction, but the color remains a dark brown rather than a bright purple. That positioning may appeal to homeowners who want a stronger wall or trim color but prefer an earthy palette to a high-contrast, saturated one.
The announcement also offers a practical reminder that a paint color’s appearance depends on its setting. Dunn-Edwards says changing light can bring out the plum cast, while the colors and materials around it can affect whether the shade feels warmer or more contemporary. For readers considering it, a sample viewed at different times of day and beside planned furnishings would provide more useful guidance than the name or a screen image alone. The report does not establish that the shade will suit every room, climate or exterior surface.
As an annual forecast, the selection is also a signal of what Dunn-Edwards wants to emphasize in design conversations for 2027: rich, expressive neutrals rather than beige alone. It is a company’s color selection, not evidence that the wider market has adopted the shade or that brown is replacing other palettes.
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How the 2027 Pick Was Presented
Apartment Therapy’s report frames the announcement against the popularity of “sad beige” interiors and minimalist greige palettes in the early 2020s. That is the article’s description of a design trend, rather than a quantified finding about paint sales or consumer preferences. Dunn-Edwards’ selection keeps the neutral category in view but gives it a deeper tone and a purple undertone.
The company’s description focuses on the way light and nearby colors affect perception. This is relevant to how a dark paint might be used: a plum note may be more visible in some conditions than others, while surrounding creams, greens, metals or cooler hues can change the overall impression. The source does not provide a detailed application guide, recommended sheen, coverage figures or information about the paint formulation.
The source material reports the annual color selection and suggested applications, but does not include a broader list of Dunn-Edwards’ forecast colors or explain how the company chose this shade. Readers should treat the announcement as a brand-specific forecast, not a general prediction that all designers or paint companies will favor the same color.
What the Announcement Leaves Open
The report does not specify when French Press Coffee will be available for purchase, its price, available finishes or whether availability differs by market. It also does not provide technical color data, product performance information or a complete set of official styling materials. Those details should not be inferred from the Color of the Year announcement.
It is also unclear how the shade will appear in any particular home. Dunn-Edwards says the plum undertone emerges as light shifts, but the article provides no standardized test conditions or guarantee that the purple note will be prominent in all spaces. The broader reception of the selection, including whether designers or consumers adopt it, remains unknown.
Availability and Room Testing
Homeowners interested in the shade can look to Dunn-Edwards for product and availability details as the 2027 color campaign develops. Before committing to a full room or exterior, they can compare a paint sample with the site’s natural and artificial light and with the finishes and colors intended for the space. That is especially relevant for a deep color whose undertone, according to the company, changes in appearance with light.
For exterior use, the source suggests shutters, garage doors, trim or a full exterior paired with lighter neutrals, but it does not specify product suitability or preparation requirements for particular surfaces. Readers should check the manufacturer’s product instructions and surface guidance before starting work. The report does not announce a launch date or any further events tied to the 2027 selection.
Key Questions
What is Dunn-Edwards’ 2027 Color of the Year?
French Press Coffee (DEBN 07), a deep brown with a subtle plum undertone, is Dunn-Edwards Paints’ selection for 2027.
Is French Press Coffee purple or brown?
The shade is described as a brown with a plum undertone. Dunn-Edwards says the purple note may become more apparent as the light changes; the report does not say it reads as purple in every setting.
What colors does Dunn-Edwards suggest pairing with it?
Apartment Therapy reports suggestions including clay tones, earthy greens, creams, warm-toned woods and metals. Cooler hues and silver may give the color a more contemporary feel.
Can French Press Coffee be used outside?
The report says the shade can be used on shutters, garage doors and trim, or across an exterior, with lighter taupes and creams. It does not provide surface-specific product guidance or technical performance details.
When will the paint be available, and how much will it cost?
The source material does not state an availability date or price. Those details remain unconfirmed in the report and would need to be checked with Dunn-Edwards.
Source: rss
