Here’s the first official shot of Beyoncé in her new ad campaign for clothing retailer H&M.
Mrs Carter teamed up with the Swedish company to design looks for its Summer 2013 collection and will be seen in print, on TV and billboards.
And the campaign will feature a new track from Bey called Standing In The Sun. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé said of the commercial which was directed by Jonas Åkerlund. Inez van Lamsweerde and Vinoodh Matadin shot the print spots in Nassau, Bahamas.
The Beyoncé as Mrs. Carter in H&M collection will hit H&M stores and online starting May.