If you were surprised or disappointed when Beyoncé inked a reported $50 million dollar deal with Pepsi to become its band ambassador you’re not alone.
Bey who became the spokeswoman for Michelle Obama’s Move Your Body campaign and re-recorded her hit Get Me Bodied to encourage kids to eat right has come under fire for putting money over being a role model for millions of kids.
Nutrition watchdog the Center for Science in the Public Interest wrote told Beyoncé and told her that by lending her name and image to Pepsi, she is linking her “positive attributes with a product that is quite literally sickening Americans” and is associated with weight gain, obesity, diabetes, hypertension, and heart disease.
They also pointed out that the majority of those affected by the above issues are low-income African-American and Hispanic communities.
They suggested that is Beyoncé decided to go through with the deal, then she should “consider donating your proceeds to a hospital, diabetes organization, or another reputable charity involved in the prevention or treatment of soda-related diseases.”
“I imagine that it must be hard for anyone to turn away $50 million. But this endorsement deal strikes me as particularly inappropriate, considering your popularity with America’s young people and the extent to which Pepsi and other sugar drinks promote disease,” CSPI’s executive director Michael Jacobson wrote.
Indra Nooyi, chairman and CEO of PepsiCo and Roger Goodell, commissioner of the National Football League, were copied on the CSPI’s letter. Neither Pepsi nor Beyoncé have responded.
Other celeberities recently linked with Pepsi include Nicki Minaj and the late King of Pop Michael Jackson who has had a long history with Pepsi.